Selling Advertising On Your Own Website

With internet marketing changing throughout the years with new technologies and innovations, there are many successful webmasters proliferating around the world that have stood out from the crowd merely from making money from the right decisions. The most successful way to monetize a website is to post pay-per-click ads on the page which are targeted to the page’s content. Advertising like Google’s Adsense program is a huge asset to a webmaster because they can be paid to host advertising on their website. This method of earning money on a website is far easier than trying to sell a product to a new visitor. These website owners get paid for each time a visitor clicks on one of these ads because the website owner is providing valuable targeted traffic to another website.

There are literally billions of dollars being paid to Google by companies, businesses and different individuals who require targeted website traffic in order to fulfil their website’s requirements to sell products or services. This is Google’s Adwords program, where advertising is listed in the search results. Adwords is merely the other side of the coin to the Adsense program.

How do you get website traffic?

Generating constant and new traffic is not always easy. But if you look carefully, you will find on the internet a whole range of sources of good quality traffic and leads for your website at very low prices – Let’s say from half a cent to 10 cents per click. Depending on the niche your website targets, you could earn anywhere from 0.30 cents per click to $1.50 per click each time someone selects an ad on your site. It may sound complex, but this is actually a simple strategy to collect a generous margin on your website traffic. And it’s all about providing quality content to your site visitors that keeps them interested and wanting more. Content is king and providing good quality content is the hallmark of a successful Adsense website. Content can also be outsourced to content writers who will provide articles and publications for your website.

Starting off a new adsense website is easy if you are passionate about writing, or expressing your ideas. Simply think of something you are passionate about – A topic or interest which isn’t too specific but that demonstrates you have knowledge and understanding. The reason you want the topic to be on a niche but not too specific is because you will be attracting advertising to your website which other website owners are paying to have clicked on with your site. If your website content is about basket weaving, well there may be no other website owners out there who are paying adwords to advertise their basket weaving ads on your website, therefore Google’s robots will pick the closest topic they can to your site content and it might be completely off mark, meaning your CTR (click thru rate) will suffer because your ads may not be relevant.

If content writing is not your favourite thing, you can always easily outsource the content writing to freelancers on sites like

At odesk you will find many freelancers who live all over the world and who are looking for content writing jobs. You can often find someone with good English speaking and writing skills and who only charges $10 – $20 per hour for their time. Producing lots of good quality content is the fuel your website needs to spur interest in your visitors, and to rank in the search engines.

The cost to get a basic website off the ground with around 1000 words of content, ads, links, domain name and hosting varies but you can normally start with as little as $200 if you outsource the content, have it uploaded to a wordpress website and pay for a year of hosting and a domain name.

At this point you also need to apply for a Google Adsense account in order to host the paid ads on your website. Once your account is approved, you will be able to create different styles of ads and post them on your pages.

Knowing How To Have A Great CTR For Your Website’s Advertising (Click Thru Rate)

Click thru rate is the percentage of your website traffic which clicks on your website ads to which you earn revenue. Achieving a high click thru rate is certainly a high aim for almost any webmaster. The reason for having a great click through rate is because typically to get website visitors, they cost money to get. Through spending money on traffic it may cost you for instance 0.05 cents per visitor. If you have one visitor out of every ten that clicks on your website ad to get more information about it, that is a 10% click thru rate. However, it has cost you as a webmaster 0.50 cents to get 10 visitors to your website by the time you earn one click. That ad click could earn you as much as $1.50 which means your return on traffic investment is three times your traffic cost.

However, it’s also possible that your website may be in a niche which is too broad or lacking popularity to a wide range of visitors. Therefore you could only earn 0.40 cents per click or so. This would give you a negative return on investment at a 10% click thru rate because it’s costing you money to earn clicks. The only two options you would then have to turn your website into an income earner is to:

1. Earn more money per click – Vary the content of your website and see if you can get more valuable and refined topics which could be worth more in terms of your CPC earnings

2. Increase your CTR from 10% to say 20%. Then you have a higher number of visitors selecting ads on your site. Increasing your CTR might be as easy as merging your ad themes in to blend with the site, or having more relevant ad topics displayed with your content.


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