Keyword search is the most crucial, beneficial, and high return step in the search marketing and advertising niche.

If you have a website for your organization or business, you’re probably know that it is very important for your website to be effectively “optimized” for search engines like Google and how SEARCH ENGINE OPTIMIZATION(SEO) works.

Actually, Google alone gets over a hundred billion search inquiries monthly, worldwide from people searching for everything. And if you want for your website to have an opportunity to be in the first page of Google search result pages, your website’s pages need to be correctly optimized for the “keywords” that are most crucial to and related for your products or business.

Ranking for the proper keywords can take your business to the top or get it down to bottom.

By searching for your niche’s keyword, you can’t only find out which keywords phrases and terms to target, but you will also find out more about your clients as well.

It’s not always about having traffic to your website, but about having the targeted visitors. The effectiveness of this cleverness cannot be over-stated; with keyword search you can forecast changes in demand, respond to changing industry circumstances, and produce the content, products, and services that people are looking for.

What is the process Keyword Search?

Keyword search is the approach of searching for and selecting terms and phrases that people will most likely use when they search for their specific needs at any online search engine. So, if you have a website about something people search for and you know exactly the keywords which those people use when they search, then you might have the chance to appear at the first page of Google search result pages and they will visit your website to find what they are searching for.

So, if you’re a marketing agency located in New York – it would likely make sense if somebody search for “New York marketing agency” be able to get your website listed in Google’s search pages. But it’s not as easy as only selecting proper keywords for your website. Without effectively “optimizing” your website and its written content around this keyword term, your website has little possibility of being shown by Google to a user doing the search.

What is the importance of effectively keyword search for SEO?

It just simple – until you find out what keywords are most essential for your site to rank for – you are not able to correctly optimize the pages in your website, nor your content strategy to help attract visitors and leads to your website.

And if you choose wrong or not related keywords and optimized your website for those keywords, you might also get visitors to your site – but targeted visitors at that. This surely is not only irritating to you as the website holder (plenty of visitors and no leads) but is annoying to website visitors as well – the content of the website didn’t match what they were searching for. For these visitors, they will certainly click on the “back button “very shortly and a high “bounce” rate is definitely assured.

On the other hand, when a user’s search lead him/her to a website with content that nearly matches the information, service or product he/she were looking for – they are certainly much more likely to stay at the website for long time, dig deeper and in best case turn to a buyer.

“Long-Tail” vs. “high-level” Keywords

Up to 40% of users search using high-level or generalized or “common” search phrases (such as “Marketing agency” or again “weight loss”). If you want to use such these keywords for your website, you should know that there are a lot of other websites competing for the same keyword phrases and ranking in the top of search engines results for long years and it will take you a lot of time and money to get in their place and traffic.

Conversely “Long-Tail” keyword phrases, are in control of the other 60% of search inquiries. These are searches people do, usually nearer to the buying process ending and nearer to making their decision or order and are a little bit lengthier with more precise phrases. For example, “The best nutrition food for pregnant women in New York “instead of “weight loss”.

Clearly these types of “long-tail” queries are being executed by people who have actually begun to minimize their choices and are really nearer to pulling the trigger. These people make much better leads and turn to customers very easily if your service or product matches their needs.

When keyword search is performed?

Keyword search is usually done quite in the beginning before the process of creating the websites (for a new website) or before you start of an SEO optimization for an existing website.

Because search engine optimization (SEO) strategies needs to be included in the structure and content of any given site.

Usually, many keyword lists will be searched and created for any website. These may contain a list for the general objective or business of your site and then there will be distinct keyword lists that center around each service or product you provide in your website.

And because every page in your site could just be optimized for One to Two keywords it might be essential to create additional webpages of content focused on specifically competitive keywords and phrases that you are trying for.

How has Keyword search changed?

2016 and before

  • Google analyzes frequency of keyword inclusion
  • SEO strategy consists of searching and planning around keywords
  • Find keywords with high search volume and low competition
  • Select a target phrase and optimize your content for it.
  • Over-optimize for specific keywords
  • Use the exact match keyword in your domain name. (Google used to give high ranking for such websites regardless of goodness of content).
  • Content is the king

2017 and after

  • Google analyzes search queries based on perceived user intent
  • Keyword search delivers valuable in-depth information about your targeted group
  • Identify tends to engage in and leverage “predictive SEO”
  • Address specific questions and answer your users’ problems
  • Focus on user experience, build an authoritative brand, proactively creates awareness for keyword relevant content.
  • A lot of websites which have exact match keyword in the domain name have moved from the first pages of Google search result because of low quality content
  • Value is the king.